Marketing Manager

SpaceBridge Inc. is currently looking for a Marketing Manager. The chosen incumbent will implement strategic and tactical communication plans designed to capitalize on the market opportunities and generate demand.

RESPONSIBILITIES:

• Work closely with the management team to generate creative, multi-channel marketing automation campaigns that will build brand awareness and generate qualified sales leads.
• Work closely with the management team to build Customer Relationship Management processes to define the company playbook.
• Management of tradeshows and events, logistics, booth, product display, shipping, and presentations; define strategy and balance of budget allocation based on ROI
• Lead the creation and updating of all marketing collateral, company website (SEO/SEM/PPC), and sales support tools. establish new google ads campaigns
• Development of ad campaigns for print and web; Recommend and source new areas for advertising and media placement;
• Work with Product Managers and Sales Team to produce and execute PR and social media campaigns;(Twitter, LinkedIn and Facebook)
• Execute integrated online/offline marketing campaigns, advertising, PR, manage contact with media and industry associations, tradeshows, and other campaigns to generate demand.
• Monitor Advertising and earned media response; Monitor PR, Social media, and marketing lead generation campaigns. Own the salesforce CRM and improve sales process reporting and lead generation
• Create rich content for social media posts such short and long videos.
• Establish a system to track all the marketing activities and be ahead of the “ marketing calendar”  and  take end to end ownership of “MARKETING”  in SpaceBridge
• Manage marketing literature library. Inventory management of marketing material and supplies, maintain sufficient stock of marketing materials; Establishing and maintaining rapport with external printers and suppliers, getting quotes, and ordering printed Marketing materials.
• Manage the design, creation and maintenance of Product Brochures, Advertisements, Posters and Newsletters, Web banners, animations, corporate and product presentations & videos;
• Establish marketing budget and operate within its restraints
• Define set of KPI to measure the marketing activities effectiveness on a weekly and monthly basis

SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing or related field, MBA preferred
• Minimum 5 years of experience in a marketing position with experience in the International Market;
• Previous experience in a similar role in Satellite Communications is preferred
• Strong knowledge of the market and its players, knowledge of customer needs and product placement
• Strong knowledge of marketing strategies and best practices
• Excellent verbal and written communication (technical writing)
• Expert Web user; advanced user of MS Office Suite
• Strong command of English, spoken and written; additional languages an asset.
• Able to travel